The Real Business of Web Design

Friday, January 10, 2020 Edit

Category: Books,Arts & Photography,Graphic Design

The Real Business of Web Design Details

Review The real-world, eyes wide open, Web-design business book. -- Nathan Felde, Design Director, Setforth Institute for Media Technology and Anté Institute for Research in Anticipatory Systems Read more From the Publisher The Internet has made the opportunities for business and the possibilities for meaningful contribution by designers greater than ever. Yet many individuals, organizations, and companies are overwhelmed by the choices they face as they try to realize the promise of a global digital network. To clarify the complex relationship of design, technology, and business, veteran design consultant John Waters has created an invaluable resource, The Real Business of Web Design. Read more From the Author "The Real Business of Web Design is about how to make Web sites work—and make them friendly, useful, valuable, and accessible to people. It is about understanding the new language and purpose of business, the real meaning and value of brand, and the new approach to communications required for success in a networked world," the author observes. Read more From the Inside Flap Key insights of The Real Business of Web Design include how to: • Simplify and clarify Web site development through mission-driven design • Identify and satisfy both the site visitor and business objectives • Optimize relations between executives, designers, and programmers • Use the Web as a real-time, interactive marketing tool • Increase returns (economic, social, creative, and humanitarian) from any Web initiative The Real Business of Web Design is crucial for everyone wanting to take full advantage of the Internet as a business tool. Read more About the Author Director, screenwriter, and well-known raconteur of American kitsch and camp, John Waters' films include Pink Flamingos and Cecil B. Demented. In 2002 his film Hairspray was made into a hit Broadway musical. Read more